Home Blog Knowledge base Instagram: Advantages, Opportunities, Earnings

Instagram: Advantages, Opportunities, Earnings

The Instagram service is used by 22 million Russians and more than half of them regularly renew their pages. The application is perfectly adapted for mobile devices, which allows to view the feed from anywhere. This platform not only allows to follow the life of friends and acquaintances, all conditions for the effective business promotion are created here.


  • Instagram as an opportunity to be heard
  • Main benefits of Instagram
  • Features of Instagram
  • Options for earnings
  • Sale of goods and services
  • Personal account
  • Creativity
  • The process of registration and use of software
  • Registration in the mobile version
  • Efficient ways to promote Instagram

Instagram: Advantages, Opportunities, Earnings

Instagram as an opportunity to be heard

The most common reason for posting photos is to put your life on public display. Most people like to be watched because they think they live better life than others.

Gaining free Instagram followers at the expense of natural growth, users get more likes and comments, thereby satisfying their desires.

Main benefits of Instagram:

  • Ever-increasing popularity
  • Chance to post visual material. Such content looks more colorful, and therefore easier to be digested by users
  • The application is perfectly adapted for the mobile devices, which allows to use it anywhere
  • High followers’ engagement, both among themselves and with brands

The growing popularity of Instagram is confirmed by the official statistics. Over 50 million of new photos are posted daily. Every second, more than 1000 new comments and 8 thousand likes appear. One can post photos and videos from any kind of device (read below, how to post on instagram from pc).

Useful article: "How to Become a Popular Instagram Blogger and Earn Well"

Features of Instagram:

  • Creating unique photos and videos
  • Live broadcasts
  • Communication with followers (in personal messages and in comments)
  • The possibility of promotion of a personal account or goods sold
  • Communication with famous people (athletes, politicians, actors, etc.)
  • Posting on other social networks
  • Processing content with Instagram tools
  • Stories
  • View friends feed and recommendations

Options for earnings

Thanks to the huge popularity worldwide, Instagram in good hands can be a powerful tool for the business development. But in order to do this, everything should be thought out to the smallest detail: the best times to post on Instagram, the length of the text, the presence of emoticons, warming questions for the public, etc. Consider the basic ways of making money and analyze how to get more followers on Instagram.

Sale of goods and services

To develop your business, there is no need to upload photos of your personal life. Entrepreneurs can create an account to demonstrate their products and services, and act on behalf of the company.

To advertise their account, businessmen resort to the help of media personalities. They would advertise the product on their page for a certain price (depending on the number of live followers). Such accounts are created not only by the “newbies” in business, but also by the well-known stores that have long been on the market. With Instagram, they expand the number of their potential buyers.

Personal account

One can organize a successful business on Instagram without selling any products. If they are bright personalities and have something to show and tell, then they may become popular. And a great number of followers is a great opportunity to earn money on advertising. If the number of followers is more than 1 million, then price for an advertising post would be more than 2500 dollars.

Useful article: "How to Raise Sales on Instagram. The Frequency of Posts. Hashtags. Part 2"

Instagram: Advantages, Opportunities, Earnings


Beautiful photos of nature, streets of big cities, animals, etc., can also lead to the earnings. For example, one can keep a creative account and in parallel sell products created by themselves.

The process of registration and use of software

The application works well on both mobile and stationary platforms. To understand how to make posts on Instagram from a computer, download the utility BlueStacks. Then, create an account there and login. This application will allow to use Instagram on any version of Windows OC.

Registration in the mobile version

One can download the application from the Apple Store and Google play, it all depends on the OS. After launching Instagram, a welcome screen will appear, after that one will be prompted to enter their data. Be sure to fill in the fields with the e-mail address and mobile phone number.

It remains to add a profile picture to be recognized by it. The registration process is completed, you can now go to search for friends.

Efficient ways to promote Instagram:

• Technique 5/3/1 – put 5 likes to the user's photo, leave 3 comments and follow them, most likely they will respond by the same. There is no need to do it manually, there are many utilities that will do it for you automatically.
• Emoji - when publishing content, use emoji (emoticons). Such posts are reposted three times more often, which increases the traffic to your page.
• Short texts - use texts up to 250 characters long. Two or three sentences will increase user engagement by 50%.
• Encourage the public - ask questions in posts. This encourages people to leave comments under the photo that will increase the popularity and traffic to the page.
• Play with geolocation - it is advisable to use different geolocation points, which will expand the geography of followers.
• Do not use high-frequency hashtags - popular hashtags fall too fast down from the feed top, a potential follower simply will not see your post in the “ocean” of content.
• Break the description into paragraphs – this way the text will be easier to read. You can break into lines using Instagram on your computer by pressing Enter.
• Account description - write valuable information in the description of the personal account. You can use only 150 characters with which you must lure the audience.
• Control traffic - Instagram offers more opportunities for doing business, including, displaying statistics of visits, clicks, hits, etc. This allows to understand what needs to be changed (or left as it is) to increase traffic.
• Posting - the best time for posting on Instagram is on weekdays, at 12 am, 3 pm and 9 pm. At this time the user activity reaches its maximum point.

Instagram has a number of advantages for running a business, but promotion of the account is associated with some difficulties. The main thing is the availability of high-quality and interesting content, better than those of the competitors. This will make your Instagram page popular and in high demand.

Popular articles